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Daily Enrichment Dental Health Safer Chewing

No Mess, No Fuss

Meet LickWells & FlipMat

Easy squeezy wellness dogs lick clean. 

Start Licking!

Stop Scooping. Start Squeezing. 

Tasty, ready-to-lick supplements and spreads that make daily wellness effortless.

Targeted Wellness
Clinically studied actives paired with a behavior dogs already love: licking.
Tasty Goodness 
Supplements and spreads in blends dogs can't get enough of. 
Mess-Free Versatility 
Perfect for lick mats, enrichment toys, or serving straight from the pouch.
Ready to Serve
Forget pills and messy powders. Just knead, squeeze, and spread. 

Real Life Reviews

From genuine, dog-loving humans.
SO Easy
“Took less than 5 seconds to squeeze and serve. Willa licked it clean and begged for more.”
Emily M. 
Bathtime Game-Changer 
“I put a squeeze of Calming on Figgy’s FlipMat and stick it to the tub. He thinks I’m a total genius.”
Nate G. 
Way Fresher Breath
“Pascal gets Doggy Dental every morning, and his breath is no longer gnarly. I actually let him kiss me now!”
Kala R. 
Road Trip MVP
“Brought the FlipMat on a trip to Cincinnati. Stuck right to the window and kept Edison busy for ages."
Jenn B.

Easy Enrichment Upgrades 

Because a happier pup = a happier you. 
FlipMat Basics Pack FlipMat Basics Pack
$27.99 $29.98
  • FlipMat
  • LickWells Recurring deliveries
On the Go Travel Kit On the Go Travel Kit
$50.00 $53.95
  • FlipMat Mini
  • LickWells Recurring deliveries
  • Flyball
  • Puzzle Treats
  • Poomergency
The Daily Ritual The Daily Ritual
$75.00 $84.95
  • FlipMat
  • LickWells Recurring deliveries
  • Doggy Dental LickWells Recurring deliveries
  • Bite n' Brush
  • Bite n' Brush Refills

One Pouch. Endless Possibilities.

From bathtime stress relief to road trip calm, LickWells and FlipMats are made for real-life moments.

Supplements and Spreads Your Pup Will Love

Tasty blends with targeted benefits. 
Pumpkin Butter LickWells Pumpkin Butter LickWells
$14.99 $13.49
  • This tasty lickable spread makes enrichment easy and mess free
  • Real pumpkin, peanut butter, and flaxseed = drool-worthy flavor
  • Serve on lick mats, treat toys, as a meal topper, or straight from the pouch
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Doggy Dental LickWells Doggy Dental LickWells
$19.99 $17.99
  • Ditch the toothbrush, let them lick their way to dental health
  • Supports clean teeth, healthy gums, and fresher kisses
  • Made with postbiotics and OraTech® dental enzyme blend
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Calming Support LickWells Calming Support LickWells
$19.99 $17.99
  • A soothing, lickable supplement to help dogs relax
  • Great for stressors like storms, car rides, or vet visits
  • With naturally calming L-Tryptophan, L-Theanine, and GABA
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Can Your Lick Mat Do This? 

Licking helps pups self-soothe. FlipMat takes it to the next level.

 
Woof Logo
Others
5× more activity
Double-sided texture
Super-strong suction
Built-in dosing rings
Dishwasher safe
Made to pair with LickWells

*Dosing rings on wavy pattern side only.

Find Your Perfect FlipMat

    How It Works

    Easy as 1, 2, 3.

    1. Knead & Open 

    Choose from 3 daily wellness blends dogs just can't get enough of. 

    2. Squeeze & Dose

    Choose the level of challenge and measure dosage on the dual-sided LickMat.

    3. Stick & Serve

    Super-strong suction cups stick to smooth surfaces for more LickWells fun.

    faq bubble illustrations

    Questions?

    We don't bite

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    Extra Goods for Your Pup

    Poomergency
    Forest Green
    $7.99
    Love Nuggets
    $12.00
    Flyball
    Yellow
    $5.99
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