FlipMat & LickWells

Stop Scooping. Start Squeezing.

Tasty, ready-to-lick supplements and spreads that make daily wellness effortless.

Targeted Wellness

Clinically studied actives paired with a behavior dogs already love: licking.

Tasty Goodness

Supplements and spreads in blends dogs can't get enough of.

Mess-Free Versatility

Perfect for lick mats, enrichment toys, or serving straight from the pouch.

Ready to Serve

Forget pills and messy powders. Just knead, squeeze, and spread.

Real Life Reviews

From genuine, dog-loving humans.

On the go

I love it for traveling!

Giselle M

FlipMat

Our dog loved the FlipMat, and her breath really did smell better after she licked it clean!

Lynette

Absolutely loved this lick mat!

Things like this go quickly for him, but the ridges on this lick mat made it nice and hard to get out of the corners!

Maggie

Entertained for a very long time

You get two lick mats for the price of one, and the suction on both sides is great.

Anonymous

Easy Enrichment Upgrades

Because a happier pup = a happier you.

FlipMat
LickWells

Mat Type

LickWells Flavor

Subscribe & Save 24%

FlipMat Mini
LickWells
Flyball
Puzzle Treats
Poomergency

LickWells Flavor

Poomergency Color

Subscribe & Save 24%

FlipMat
LickWells
Doggy Dental LickWells
Bite n' Brush
Bite n' Brush Refills

Bite n' Brush Size

LickWell Flavor

Subscribe & Save 26%

Supplements and Spreads Your Pup Will Love

Tasty blends with targeted benefits.

This tasty lickable spread makes enrichment easy and mess free
Real pumpkin, peanut butter, and flaxseed = drool-worthy flavor
Serve on lick mats, treat toys, as a meal topper, or straight from the pouch

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Ditch the toothbrush, let them lick their way to dental health
Supports clean teeth, healthy gums, and fresher kisses
Made with postbiotics and OraTech® dental enzyme blend

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A soothing, lickable supplement to help dogs relax
Great for stressors like storms, car rides, or vet visits
With naturally calming L-Tryptophan, L-Theanine, and GABA

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Can Your Lick Mat Do This?

Licking helps pups self-soothe. FlipMat takes it to the next level.

Others

5× more activity

Double-sided texture

Super-strong suction

Built-in dosing rings

Dishwasher safe

Made to pair with LickWells

How It Works

Easy as 1, 2, 3.

1. Knead & Open

Choose from 3 daily wellness blends dogs just can't get enough of.

2. Squeeze & Dose

Choose the level of challenge and measure dosage on the dual-sided LickMat.

3. Stick & Serve

Super-strong suction cups stick to smooth surfaces for more LickWells fun.

Questions?

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Meet LickWells & FlipMat

Stop Scooping. Start Squeezing.

Real Life Reviews

Easy Enrichment Upgrades

One Pouch. Endless Possibilities.

Supplements and Spreads Your Pup Will Love

Can Your Lick Mat Do This?

Find Your Perfect FlipMat

How It Works

Questions?

Meet LickWells & FlipMat

Stop Scooping. Start Squeezing.

Real Life Reviews

Easy Enrichment Upgrades

One Pouch. Endless Possibilities.

Supplements and Spreads Your Pup Will Love

Can Your Lick Mat Do This?

Find Your Perfect FlipMat

How It Works

Questions?

We don't bite